Image 1 of 1
Most buyers enter the market with logic — and leave it with emotion. You start with a checklist, budget, and map. But then something happens: you walk into a property, and it “just feels right.” The ceilings are high. The sun hits the kitchen just so. There’s a spot on the deck where you can already imagine having coffee. You fall in love.
But love, unfiltered, can be expensive. That’s why KONA helps you understand the psychology behind buyer behaviour — and how to balance emotional intuition with strategic clarity.