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Negotiation in real estate is often misunderstood. It’s portrayed as a high-stakes game of winning and losing. But the truth is: negotiation is simply about aligning interests. You’re not battling the agent — you’re building a bridge between what you want and what the seller needs. At KONA, we teach buyers how to approach offers with empathy, evidence, and elegant structure.
This guide isn’t about being aggressive — it’s about being effective.